Full-Stack Marketing Program

Module 1: Marketing Fundamentals & Strategy

• Introduction to marketing evolution and core concepts

• Key marketing models: 4Ps, 7Ps, STP

• Consumer behavior and psychology

• Branding foundations and building a value proposition

• Understanding marketing funnels and customer journeys

• Competitive analysis and differentiation

• The role of AI in modern marketing

Module 2: Design & Creative Essentials

• Design principles: visual hierarchy, typography, and color psychology

• Branding elements: logos, brand guidelines, and identity

• Canva for social media and ad creatives

• Adobe Photoshop & Illustrator basics for marketers

• AI-powered design tools (Midjourney, DALL·E, Ideogram)

• Creating real-world social media creatives and banners

• Practical assignments and feedback

Module 3: Web Development for Marketers (WordPress Focus)

• Basics of website structure and user experience (UX) design

• Introduction to WordPress: setup, domain, and hosting

• Working with themes and plugins (Elementor focus)

• Designing and customizing pages with Elementor

• Basic SEO configurations for WordPress

• Website optimization and lead capture integration

• Building a demo marketing website

Module 4: Video Editing & Content Creation

• Understanding different video content types and strategies

• Storyboarding and scriptwriting

• Editing basics with CapCut and Adobe Premiere Pro

• Using AI tools for video creation (Pictory, Runway, Synthesia)

• Adding effects, transitions, and captions

• Optimizing videos for different platforms (YouTube, Instagram, LinkedIn)

• Creating and presenting a video project

Module 5: Digital Marketing Ecosystem & Strategy

• Introduction to the digital marketing landscape

• Overview of key channels: SEO, SEM, SMM, email, affiliate, PR

• Omnichannel marketing approach and integration

• Important KPIs and metrics across channels

• Introduction to marketing automation

• Campaign analysis and strategy mapping

Module 6: Search Engine Optimization (SEO)

• Fundamentals of SEO and how search algorithms work

• On-page SEO: content, metadata, technical improvements

• Off-page SEO: backlinks, authority building

• Local SEO and Google Business Profile optimization

• Using AI tools for SEO (SurferSEO, Frase, ChatGPT for drafts)

• Keyword research and content clustering

• SEO audits and strategy planning

Module 7: Social Media Marketing (SMM)

• Platform-specific strategies: Instagram, Facebook, LinkedIn, YouTube, X

• Creating and managing content calendars

• Building and engaging communities

• Social listening and AI-powered sentiment analysis

• Social analytics and performance tracking

• Repurposing content using AI

• Planning and executing a social media campaign

Module 8: Search Engine Marketing (SEM) & Paid Advertising

• Fundamentals of SEM and ad auction systems

• Setting up Google Ads (Search & Display)

• Meta Ads (Facebook & Instagram) strategies

• Audience targeting, retargeting, and lookalike audiences

• Writing high-converting ad copy (AIDA, PAS) with AI support

• Creative testing and budget optimization

• Designing and presenting a paid ads strategy

Module 9: Email Marketing & Automation

• Fundamentals of email marketing and list building

• Design and personalization for higher engagement

• Building automation workflows (drip, nurture, onboarding)

• Using AI for content and subject line optimization

• Segmentation strategies and deliverability improvements

• Practical tool usage: Mailchimp, ActiveCampaign

• Designing and presenting an email automation plan

Module 10: Affiliate Marketing & Public Relations

• Understanding affiliate marketing ecosystems and strategies

• Setting up and managing affiliate programs

• Tracking and reporting for affiliates

• Fundamentals of PR strategy and media outreach

• Using AI to draft press releases and manage communication

• Planning an affiliate and PR outreach strategy

Module 11: Online Reputation Management (ORM) & Conversion Rate Optimization (CRO)

• Monitoring online reviews and brand mentions

• Crisis management and reputation recovery techniques

• Fundamentals of CRO and user journey optimization

• A/B testing, heatmaps, and behavior analytics tools

• AI-driven website personalization

• Designing ORM and CRO improvement plans

Module 12: AI in Marketing & Advanced Analytics

• Overview of AI marketing tools, trends, and ethics

• Prompt engineering frameworks for marketers

• Using AI for content creation, design, and campaign automation

• Advanced marketing automation workflows (n8n, Zapier, Make)

• Analytics with GA4, Looker Studio, and predictive analytics

• Integrating AI agents (chatbots, lead bots, support bots)

• Developing a complete AI-powered marketing strategy

Module 13: Capstone Project & Portfolio Development

• End-to-end integrated marketing campaign design

• Web design and landing page creation

• Social media, video, and creative asset development

• SEO and SEM plan execution

• Email automation and AI workflow setup

• Portfolio website and professional presentation preparation

• Final presentation and feedback session

Key Outcomes

• Become a full-stack marketer equipped for strategy, creative, and technical execution

• Master AI tools and automation in modern marketing

• Build and showcase a professional portfolio website and campaign assets

• Develop confidence to lead real-world marketing projects and interviews

Core Tools Covered

• Canva, Photoshop, Midjourney, DALL·E

• WordPress, Elementor

• Semrush, Ahrefs, Google Ads, SurferSEO

• Meta Ads Manager, YouTube Studio, CapCut, Pictory

• Mailchimp, ActiveCampaign, Zapier, n8n

• GA4, Looker Studio, Hotjar, Microsoft Clarity

• ChatGPT, Claude, AdCreative.ai, Marpipe, Synthesia