Digital Marketing Bootcamp Program

Module 1: Web Development Essentials (WordPress)

• Build and customize WordPress sites using Elementor

• Design landing pages and lead capture forms

• Basic SEO setup using Yoast and AI-supported recommendations

• AI integration:

  • Use ChatGPT to generate starter website copy (headlines, service descriptions, CTAs)

  • Use AI image generators (Midjourney, DALL·E) to create custom banner graphics

Module 2: Design Fundamentals for Marketers

• Visual hierarchy, branding basics, and design psychology

• Create quick visuals with Canva for social posts, ads, and web graphics

• Optional introduction to Photoshop basics

• AI integration:

  • Use Canva’s Magic Design and text-to-image tools for quick, on-brand visuals

  • Use ChatGPT to brainstorm creative ideas or tagline options

Module 3: Video Content Basics

• Understanding video content types and storyboarding

• Basic editing in CapCut and Canva Video

• Adding captions, music, and transitions

• AI integration:

  • Use Pictory or Runway to generate promo videos from blog content or scripts

  • Use ChatGPT to script video hooks, captions, and voice-over text

Module 4: Digital Marketing Fundamentals & Strategy

• Overview of digital channels and omnichannel strategy

• Building customer personas and defining KPIs

• Planning a simple integrated campaign

• AI integration:

  • Use ChatGPT to draft strategy outlines, SWOT analyses, and persona summaries

  • Use AI tools to analyze competitor messaging and suggest improvements

Module 5: Search Engine Optimization (SEO) Essentials

• Fundamentals of search engines and keyword research

• On-page SEO: content, metadata, and basic structure

• Introduction to off-page and local SEO

• AI integration:

  • Use SurferSEO or Frase with ChatGPT to draft optimized content

  • Use ChatGPT to generate meta descriptions, titles, and FAQ schema

  • Analyze top-ranking content structure with AI assistance

Module 6: Social Media Marketing (SMM)

• Platform-specific strategies for growth and engagement

• Content calendar planning and scheduling

• Basics of community management and analytics

• AI integration:

  • Use ChatGPT to create multiple caption variations and repurpose content

  • Use AI tools like Contentdrips or Opus Clip to generate reels or short-form videos from longer content

Module 7: Search Engine Marketing (SEM) & PPC Basics

• Introduction to Google Ads and Meta Ads

• Audience targeting, retargeting, and ad copywriting

• Budget planning and performance optimization

• AI integration:

  • Use ChatGPT to draft multiple ad copy angles and headlines for A/B testing

  • Use AdCreative.ai to generate ad design variants

  • Use AI to analyze performance data and suggest optimizations

Module 8: Email Marketing

• Fundamentals of list building and segmentation

• Designing newsletters and setting up basic automation workflows

• Deliverability best practices

• AI integration:

  • Use ChatGPT to write subject lines, body content, and personalization snippets

  • Use AI tools to map simple automation flows and generate copy

Module 9: Affiliate Marketing & Online Reputation Management (ORM)

• Understanding affiliate marketing models and setup

• Basics of tracking and reporting

• Monitoring online reviews and managing brand reputation

• AI integration:

  • Use ChatGPT to draft outreach templates, agreement outlines, and FAQs

  • Use AI to summarize reviews and create standard response templates

Module 10: Analytics & AI Automation in Marketing

• Introduction to Google Analytics 4 and key metrics

• Fundamentals of marketing automation using Zapier and Make

• AI integration:

  • Use ChatGPT to summarize analytics reports into plain language insights

  • Build basic automated follow-up workflows using AI-powered text generation

  • Use AI to generate periodic reports and content summaries

Module 11: Capstone Project & Portfolio Preparation

• Plan and execute a mini integrated campaign

• Build a simple WordPress landing page

• Create social media, email, and ad content using AI tools

• Prepare a presentation deck showcasing the strategy and creative work

• AI integration throughout:

  • Use ChatGPT to structure campaign proposals and messaging

  • Integrate AI-generated creative assets and presentation copy

Key Tools Covered

• WordPress, Elementor

• Canva (with AI features)

• CapCut, Pictory, Runway

• ChatGPT (central AI assistant throughout)

• SurferSEO, Frase

• Google Ads, Meta Ads

• Mailchimp, ActiveCampaign

• Google Analytics 4

• Zapier, Make

Key Outcomes

• Gain practical skills to execute campaigns confidently using AI

• Build and manage your own website and marketing assets

• Create content, ads, and automations efficiently with AI support

• Develop a mini portfolio ready for job applications or freelance opportunities